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Emakina wins WW’s social media management in Belgium and Netherlands

WW has appointed Emakina as its new partner for social media management in the Belgian and Dutch market. Emakina won the challenging competition between six agencies. The collaboration will kick off in December, when Emakina’s dedicated team will start to support the client’s rebranding from the iconic ‘Weight Watchers’ to ‘WW’, and its shift in […]

Emakina strategy wins Lindemans Gold in Cannes

The winners of the 9th edition of the Cannes Corporate Media & TV Awards have been announced last month, and Emakina has contributed greatly to Lindemans’ golden trophy in the category ‘Visitor Films’. Co-produced by production studio Lapino Albino, the film was the result of Emakina’s strategy, concept, and coaching of their beloved brewing client.  […]

“Hey, dad – what’s an ad?”

The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]

Emakina wins three AVA awards for AR and video projects

Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]

Emakina Cooks Up a Digital Storm for KitchenAid

We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Emakina will work across Europe, managing everything from UX to campaign concepts and […]

Welcome to the Age of Augmented Intelligence

If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]

Emakina announces 2017 financial results

Did you know that Emakina Group is listed on Euronext GROWTH Brussels? This is coherent with the group’s ambition to expand its competences, service offering, and reach. And it helps to support external and organic growth. As a listed company, Emakina has to maintain the discipline to publish more information on a regular basis. This […]

Former Groupon Belgium MD joins Emakina.BE as Client Service Director

Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]

Digital Proust Questionnaire: all articles

For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! The Proust Questionnaire has its origins in a parlour game popularized by Marcel Proust. The French essayist and novelist believed that, in answering […]

Emakina Group CEOs nominated for ‘Trends Manager of the Year’

The ‘Belgian CEO of the Year’ awards organised by Trends/Tendances business magazine are a ‘big deal’ in the market. Candidates are selected for their merit in managing a striking turn-around, an intensive expansion, a remarkable innovation, an excellent balance sheet, a strategic revamp, success on the stock markets, or a combination of these factors. Brice […]

European Women in Technology 2018

Last 28th and 29th November the conference European Women in Tech has taken place in Amsterdam RAI and Johanna Adamson, Business Analyst, had the pleasure to attend with a few of the awesome women we have working at Emakina.NL. Two days full of inspiration, tech talks, networking and oh my gee, tons of women! Want […]

Emakina hosts UX Beers event with focus on personalisation

Cheers! Emakina is the enthusiastic host of this month’s UX Beers event. On 27 November the growing ‘UX Antwerp’ community (over 1,800 members and counting!) will assemble at BeCentral in Brussels for a combination of tasty beers, happy cheers and valuable insights. For this festive and inspiring occasion, Emakina’s long-standing clients Lindemans joins in, serving […]

Emakina proudly sponsors TEDxCADBrussels: Creativity is Power!

‘We go way back’, Anne Bourguignon says, about the links between Emakina and the CAD-Brussels international College of Advertising & Design. As Creativity Department Director of  Emakina’s Brussels office, Anne speaks fondly of the school. Several talented interns and colleagues at Emakina developed their skills and insights there, before landing a seat on board of […]

Emakina Group’s growing digital agency Design is Dead moves to Brussels

Design is Dead is living its second youth and moving to new digs. The agency of Emakina Group with a past in creative marketing and campaigns further developed its experience of over 15 years in successful digital marketing tool integration. Its agile tech focus makes that its services are in high demand for business-critical IT […]

KitchenAid prolongs collaboration for 2019

Over the last half year, KitchenAid and Emakina have been cooking up some tasty digital projects for the premium home appliance company. The intense collaboration started in May, when Emakina’s dedicated team won the pitch between several agencies for KitchenAid’s digital support. The fresh digital marketing strategy, designs and actions to fine-tune the website and […]

What we learned and shared at the Drupal Europe event

Last month, two Emakinians were present at the biggest European Drupal event of the year, aka Drupal Europe, in Darmstadt (Germany) to meet and exchange with members of the Drupal community. Jeroen Meeus (Tech Lead PHP) and Klaas Van den Brande (Product Owner) represented Emakina, and gave a presentation about a project where a Headless […]

Alexandre Vandermeulen joins Emakina’s Marketing Automation team

We wish to warmly welcomes Alexandre Vandermeulen, Marketing Automation Consultant and latest addition to Emakina.BE’s Marketing Automation team. Alexandre will focus on strategy, combining his Salesforce expertise with his marketing and sales experience. As a member of our growing Marketing Automation team, Alexandre will help our clients develop their CRM and cloud-based data strategy, thus […]

More Than Digital Day 2018

The Reference will be the main sponsor of More Than Digital Day 2018! The fourth edition of this conference about all things digital will take place on the 4th of October 2018 at Quartier Papier in Zaventem. This will be the place to be for folks who want to know about the latest trends and […]

4 Trends from the UBA Trends Day

Anna attended the UBA Trends Day 2018 in Brussels and wrote about 4 trends that marketeers should keep in mind. #1: Falling trust in media Users trust media less and less, that is why it is crucial to find solutions that build trust towards your brand. For example, teaming up with social influencers for a […]

FoodBanks: Apples Feeding the Solidarity

FoodBanks is the Belgian federation of, well, food banks, which collect and distribute food for the needy in Belgium. For its 30th anniversary, the NGO wanted to relaunch its brand, in order to gain attention in the media and generate funds. The dedicated campaign website page created by Emakina shows a fresh and tasteful message, […]

Bruno Liesse joins Emakina / Insights & Consulting

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]

‘Our cryptocurrency mining policy: free content, no ads!’

There has been a lot of change in the world of online advertising in the last few months: some agencies might be screaming about the injustice of a universe that doesn’t care enough about their business plans (should it?), but others see it as an opportunity to revolutionise the way websites make money from the […]

Digital Proust Questionnaire #11: Pierre Pôlet

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

Will blockchain technology save the world?

The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]

Mobile-commerce : le smartphone se fait vendeur

En 1994, IBM commercialisait le premier smartphone, sans savoir l’engouement que connaîtrait véritablement cette technologie. En moins de 25 ans pourtant, cet outil est devenu un véritable assistant dans notre quotidien qui répond à toutes nos questions en quelques clics. Omniprésent, le  mobile a également envahi la sphère du e-commerce pour mieux répondre aux nouvelles […]

Emakina Growth hacker talks at Flanders DC Expert Days

Your House in Order Emakina’s digital strategist Jean-Paul Delmé is one of the key speakers at tomorrow’s ‘Expert Day’ organized by Flanders DC in Antwerp. The event ‘Your House in Order: Streamline your Internal Organisation’ focuses on designers and ways they can improve their business. Maybe you know the feeling. You want to get things […]

Emakina and GFI show off blue-eyed AI robot on Swiss Digital Day

Its name is Pepper, and this little robot certainly made Geneva train station a hot spot on Switzerland’s second national digital day. This version of Pepper, a child-sized model with a rounded body and soulful, ocean-blue eyes, will eventually be destined for hospital departments. Speaking with a mild, high voice, Pepper is there to explain […]

Emakina VR experience at Stereopsia

For the first time since its inaugural edition in 2009, the 3D/XR/AI event Stereopsia will feature an Emakina exhibition! Visitors will have the opportunity to try out one of Emakina’s VR experiences from the 5th to the 7th of December at Bozar in Brussels. Immerse yourself in a magical rainforest Picture yourself in a rainforest, […]

3 new entities join the Emakina Group

2018 has definitely not been an idle year for the Emakina Group: three new entities have already extended the group’s reach, as Emakina.RS, Emakina.PL and Emakina.AE further strengthen Emakina’s position on the global market, after The Reference’s early 2018 acquisition of New York based agency Karbyn. The Emakina village keeps on growing! Emakina.RS was born […]

Educode, Brussels’ digital education symposium

This morning began the first edition of Educode, a three-day long symposium centred around educating and informing all education stakeholders about the digital transformation’s many challenges. Teachers, students and their parents, speakers from all horizons and domains of expertise, researchers, and many more will meet and exchange – and Emakina could not miss the opportunity […]

7 Growth Hacking Tips for Your Ecommerce!

Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]

WittyCommerce Joins the Emakina Group

This new acquisition allows Emakina to further strengthen its position in Turkey:  digital agency WittyCommerce, based in Izmir and Istanbul, is an e-commerce expert with an excellent track record in engineering solutions and IT services. Emakina Group has acquired 100% of the shares of WittyCommerce, through its Turkish subsidiary Emakina.TR, located in Izmir. WittyCommerce already […]

Making a splash in the sailing industry for Sailsense Analytics

Hitting deadlines faster than a speedboat, Emakina worked its magic for recent startup Sailsense Analytics. The innovative company is bringing artificial intelligence and machine learning to boat owners, renters and insurers. Founded by two passionate seafarers with a knowledge of analytics technology, Sailsense is bringing the nautical sector into the 21st century and the era […]

Emakina.BE welcomes three new talents

Emakina.BE is glad to welcome three new talents! Want to meet them? Here they are! Rachel, Kevin & Anna. Anna Boroshok, Digital Strategist Anna joins as a Digital Strategist in our Digital Marketing team. Digital marketing has been Anna’s passion (obsession!?) for over 7 years and, while she insists she is NOT a nerd, she […]

Emakina & Jaeger-LeCoultre win ‘Best of Web’ Innovation award

Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]

W3 Awards: Emakina wins two ‘best in Show’ and one ‘Gold’

The AIVA (Academy of Interactive and Visual Arts) announced the winners of its 12th annual W3 Awards. Emakina scores very well in this select club, with 17 honours in total, reaping one Gold and two ‘Best in Show’ awards. Out of over 5,000 entries from across the world, the W3 Awards picked the best projects in […]

Symfony Delivers on promise for PHP developers

There often is a gap between the hype and happiness shared at tech conferences, and the reality developers face in the days after these events. Not so with Symfony Live in London earlier this year, say Emakina’s PHP experts! So is this relevant? Very much so, because it concerns so many PHP projects across the […]

The World Press Photo Foundation chooses Emakina as a digital partner

We are thrilled to announce that The World Press Photo Foundation has chosen Emakina.NL as partner to develop its new digital platform! We will create a new corporate website that fits the foundation’s full range of programs and digital ambitions. For six decades, the World Press Photo Foundation has been working from their office in […]

Positive vibes rule at TEDxCADBrussels

Last weekend, Emakina celebrated the kick off of the first TEDxCADBrussels, as main sponsor. And it was an inspiring day, filled to the brim with enthusiasm, engagement and creativity. Our colleague Digital Strategist Anna Boroshok was our curious eye witness at this first TEDx event of the College of Advertising & Design. And she came […]

Les marketplaces : Amazon et consorts peuvent-ils aussi aider les e-commerçants ?

, Cette année encore, Amazon caracole en tête des sites e-commerce les plus visités en France, loin devant ses concurrents. La place de marché, valorisée à plus de 100 millions de dollars, elle dope chaque année ses ventes. La raison ? Des acheteurs et des marketplace  toujours plus nombreux. En France, une vente sur deux réalisée […]

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