In Zeiten von Social Media und Marketing Automation brauchen wir tagtäglich Bilder, Logos und Schriftarten unserer Marken, am besten sofort. Kreativteams sind also ständig auf der Suche nach den richtigen Assets für ihren Content. Sie investieren viel Zeit und Kreativität, um Marketingmaterialien zu designen und zu produzieren. Digital Asset Management-Software (DAM) ist das passende Tool, […]
English version below Hinter jedem erfolgreichen Projekt von Emakina stehen Experten, die dieses verwirklicht haben. Deshalb möchten wir in dieser Blog-Serie unsere Kolleginnen und Kollegen vorstellen. Dieses Mal beantwortet Praktikantin Anna Freund fünf spannende Fragen – plus einer Zusatzfrage. “Drink some coffee, put on some Gangster Rap and just handle it.” 1. In welchem Bereich absolvierst du […]
You don’t have to choose between DIY or outsourcing for your next digital project. Here’s why. Making choices is usually difficult, making the right choice is always hard. And that is especially true for projects with strategic value for your brand or organization. Let’s imagine that your company needs a new digital platform, that should […]
During the last two weeks, Emakina Group team members around the world have been alleviating their homeworking-isolation by listening – and contributing – to Emakina Group’s very own radio station. This initiative was launched to connect the 1,000-strong team in this critical period and give them the opportunity to socialise, inspire and support each other, thanks to the good vibes shared on the group’s radio.
Hinter jedem erfolgreichen Projekt von Emakina stehen Experten, die dieses verwirklicht haben. Deshalb möchten wir in dieser Blog-Serie unsere Kolleginnen und Kollegen vorstellen. Dieses Mal beantwortet Chief People Officer Heike Huhn fünf spannende Fragen. English version below. 1. Wie lange bist du schon bei Emakina und was genau sind deine Aufgaben? Ich bin seit April 2019 bei […]
Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.
Werfen Sie mit uns einen Blick in die Zukunft des B2B E-Commerce. Die jüngsten Erfolge der B2B-Marktplätze rufen dazu auf, jetzt zu handeln, erklärt Emakinas B2B-Experte Kees de Koning. B2B-Unternehmen brauchen eine digitale 360°-Sicht auf ihre gesamte Organisation. Das ist prinzipiell nichts Neues. Dazu kommt aber, dass sich Technologien aktuell schneller entwickeln als Unternehmen mithalten können. […]
Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]
Unsere ausgedienten Firmenhandys sehnen sich nach einer sinnvollen Aufgabe. Diesen Wunsch haben wir erfüllt und etwa 40 Geräte für den guten Zweck in Ö3-Wundertüten verpackt und gespendet. Warum spenden wir eigentlich Smartphones? Emakina benötigt verschiedene Smartphones und Tablets, um die Ergebnisse unserer Arbeit, zum Beispiel Websites und Anwendungen zu testen: Sind alle Funktionen einer Website in unterschiedlichen […]
Emakina welcomed a motivated group of 8 aspiring student developers to its Brussels office. Visits like this are not so exceptional at the digital agency. But this one was different nevertheless, because it was part of the HackYourFuture digital skills program. This excellent initiative helps motivated people with limited access to opportunities so they can […]
On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.
Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.
Last May, renowned Belgian wildlife park Pairi Daiza presented its new website, developed by Emakina. In about three months, our teams designed immersive webpages presenting the park’s various biospheres, points of interest and practical information, within seamless and efficient navigation. Built on Drupal 8, the platform offers Pairi Daiza the possibility to implement content, alongside […]
Emakina warmly welcomes back Tim Wolfs to its Brussels team. As an experienced interactive marketing expert, he will boost the user agency’s sales and management team. With his return, Emakina further confirms its ambition to build solid bridges between its clients and their end users, the real battleground of today’s economy.
Marketing automation is a fantastic concept that can give businesses a serious competitive edge by connecting with their users in a personal way, and thus learning about what the consumers expect from their favourite brands. Kenny Van Beeck has been providing Emakina’s clients with his CRM & marketing automation expertise for many years, and belongs to the Belgian generation of pioneers in the field, with over 20 years of experience with all the big players. So, we decided to ask him a few questions about how brands can optimise their marketing automation strategies…
WW has appointed Emakina as its new partner for social media management in the Belgian and Dutch market. Emakina won the challenging competition between six agencies. The collaboration will kick off in December, when Emakina’s dedicated team will start to support the client’s rebranding from the iconic ‘Weight Watchers’ to ‘WW’, and its shift in focus […]
The winners of the 9th edition of the Cannes Corporate Media & TV Awards have been announced last month, and Emakina has contributed greatly to Lindemans’ golden trophy in the category ‘Visitor Films’. Co-produced by production studio Lapino Albino, the film was the result of Emakina’s strategy, concept, and coaching of their beloved brewing client. […]
The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]
The Reference will be the main sponsor of More Than Digital Day 2018! The fourth edition of this conference about all things digital will take place on the 4th of October 2018 at Quartier Papier in Zaventem. This will be the place to be for folks who want to know about the latest trends and […]
Anna attended the UBA Trends Day 2018 in Brussels and wrote about 4 trends that marketeers should keep in mind. #1: Falling trust in media Users trust media less and less, that is why it is crucial to find solutions that build trust towards your brand. For example, teaming up with social influencers for a […]
Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]
Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]
The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]
Choosing the right B2B commerce platform for your businesses is a critical step of your digital journey. Ultimately, the solution you follow enables achieving objectives and fully implementing your business strategies. Here are the 4 key pointers to take into account: 1. What is my strategy and primary goal? Strategy comes first. Particularly in a […]
Emakina further rolled out its Marketing Automation roadmap over the summer with a second Salesforce Certification wave of the year. This intense sprint added 6 extra Salesforce certified Emakinians to the Brussels based teams. They boost the agency’s Salesforce expertise, as Marketing Cloud Admin and Salesforce Pardot Specialist. The new graduates proudly join their 13 certified colleagues from the agency’s February certification.
Emakina.BE welcomes the agile team of Design is Dead to its organisation. With this merger, clients gain even more access to expertise in digital strategy, development of experience platforms, DevOps and agile processes. Emakina.BE adds a highly esteemed team of over 30 senior experts to its already dynamic and innovative organisation, now counting more than 200 experts.
As the head of Digital Consultancy at Emakina NL, Rob is responsible for making sure that we are able to meet our clients’ needs with relevant services in terms of performance, experience and technology in the digital domain. This means he gets to meet a lot of different clients, from a range of departments and […]
Hinter jedem erfolgreichen Projekt von Emakina stehen Experten, die dieses verwirklicht haben. Deshalb möchten wir in dieser Blog-Serie unsere Kolleginnen und Kollegen vorstellen. Dieses Mal beantwortet Praktikant und Medientechnik-Student Samuel David Beer fünf spannende Fragen. English version below 1. In welchem Bereich absolvierst du dein Praktikum bei Emakina und was sind deine Aufgaben? Mein Praktikum absolviere ich […]
9 Talks & Webinare, 14 Speaker – das war unser erstes Online-Event, die Digital Expert Days 2020. Zwei Tage voller abwechslungsreicher Online-Sessions, tiefgehender Insights und spannender Fragen unseres Publikums im Chat. Online & Offline aus dem Wiener Musikverein Dienstag um 10 Uhr hieß es für unsere Speaker und Moderatoren: Kick-off zum Business-Brunch! Zum Start in […]
Hinter jedem erfolgreichen Projekt von Emakina stehen Experten, die dieses verwirklicht haben. Deshalb möchten wir in dieser Blog-Serie unsere Kolleginnen und Kollegen vor den Vorhang holen. Dieses Mal beantwortet CRM-Consultant Debabrata Sen fünf Fragen. 1. Wie lange bist du schon bei Emakina und was genau ist dein Job? Ich arbeite seit ungefähr 15 Monaten bei Emakina. Als […]
Die üblicherweise gut besuchten Veranstaltungen des Marketing Club Österreich wurden aufgrund der neuen Umstände in ein Online-Format umgewandelt. Die neue Serie heißt Homeoffice Talks und findet jeden Montagabend online statt. Vergangenen Montag sprach Maximilian Mondel (Geschäftsführer MOMENTUM Wien/JETZT Konferenzen) mit vier Marketing-Entscheidernüber aktuelle Herausforderungen ihrer Unternehmen unter Einfluss der Corona-Krise. Die Teilnehmer der digitalen Podiumsdiskussion sind aus unterschiedlichen Branchen: Michael […]
Als Berater und Umsetzer ist es für uns wichtig, die Unternehmenskultur und Ziele unserer Kunden kennen zu lernen. Nach einer Bestandsaufnahme erarbeiten wir in gemeinsamen Workshops Ziele, neue Prozesse und gewünschte Veränderungen, die mit einer Digitalisierung und konkreten Maßnahmen erreicht werden können. Die Auswahl der Technologie folgt in den meisten Fällen erst, wenn diese Punkte […]
Amazon’s upcoming arrival on the Belgian and Dutch markets is going to stir the two countries’ commerce pot, making some of its ingredients obsolete and adding some new flavours to it. But what will all this change, practically, for users and especially for all the professionals involved in the commerce of goods, be it online or physical stores? Overview of this significant evolution and of the opportunities it presents to brands and distributors.
Every year, the Consumer Electronics Show, aka CES, takes place in Las Vegas, offering tech companies a stage to present their vision of the future. Between prototypes of future revolutionary products and new technologies that ambition to change our lives, the showcase is also an opportunity for the public to discover gadgets of much more debatable interest! Here is a sample of these unusual and weird products.
Created in Amsterdam in 2015, HackYourFuture is a training program that empowers refugees and migrants through a 6-month Developer course. Emakina donated 15 HP and 10 MacBook Air laptops to help HackYourFuture achieve its 2020 objective: offering 90 additional students the possibility to follow the cursus.
On the same topic, read also: Does work have a future? Historically, discussions around automation, i.e. the replacement of man by machine in production lines, and minimum income have been closely linked. Today, more and more technology giants, probably aware of the inexorable impact of their business models on the substitution of employees by robots, […]
At Emakina Experience, 75 digital and creative talents exchanged ideas and dreams with Emakina’s management and experienced consultants. Emakinians hosted talks introducing multiple areas of expertise at the agency. The choice was broad, from ecommerce, marketing and automation, to creativity, design sprints, mixed reality, and more. As a bonus, experts shared advise on optimizing CVs and portfolios.
The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]
Could it be that the upcoming arrival of Stadia, Google’s new video game streaming platform, is the first step towards an authentic cyberspace universe? Everything leads us to believe so…
They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.
Over the last half year, KitchenAid and Emakina have been cooking up some tasty digital projects for the premium home appliance company. The intense collaboration started in May, when Emakina’s dedicated team won the pitch between several agencies for KitchenAid’s digital support. Positive results The fresh digital marketing strategy, designs and actions to fine-tune the […]
Last month, two Emakinians were present at the biggest European Drupal event of the year, aka Drupal Europe, in Darmstadt (Germany) to meet and exchange with members of the Drupal community. Jeroen Meeus (Tech Lead PHP) and Klaas Van den Brande (Product Owner) represented Emakina, and gave a presentation about a project where a Headless […]
This morning began the first edition of Educode, a three-day long symposium centred around educating and informing all education stakeholders about the digital transformation’s many challenges. Teachers, students and their parents, speakers from all horizons and domains of expertise, researchers, and many more will meet and exchange – and Emakina could not miss the opportunity […]
Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]
This new acquisition allows Emakina to further strengthen its position in Turkey: digital agency WittyCommerce, based in Izmir and Istanbul, is an e-commerce expert with an excellent track record in engineering solutions and IT services. Emakina Group has acquired 100% of the shares of WittyCommerce, through its Turkish subsidiary Emakina.TR, located in Izmir. WittyCommerce already […]
Hitting deadlines faster than a speedboat, Emakina worked its magic for recent startup Sailsense Analytics. The innovative company is bringing artificial intelligence and machine learning to boat owners, renters and insurers. Founded by two passionate seafarers with a knowledge of analytics technology, Sailsense is bringing the nautical sector into the 21st century and the era […]
Emakina.BE is glad to welcome three new talents! Want to meet them? Here they are! Rachel, Kevin & Anna. Anna Boroshok, Digital Strategist Anna joins as a Digital Strategist in our Digital Marketing team. Digital marketing has been Anna’s passion (obsession!?) for over 7 years and, while she insists she is NOT a nerd, she […]
Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]
The AIVA (Academy of Interactive and Visual Arts) announced the winners of its 12th annual W3 Awards. Emakina scores very well in this select club, with 17 honours in total, reaping one Gold and two ‘Best in Show’ awards. Out of over 5,000 entries from across the world, the W3 Awards picked the best projects in […]
Emakina Group’s exceptional directors play a major part in its success, leading the way. A fine example is Gurkan Ustunkar, who is heading Emakina’s B2B Commerce practice in the MENA region. But who is the real Gurkan, the man behind many ecommerce strategies and development of building blocks for clients’ digital storefront? Let’s sneak a peek inside his head with Emakina’s Digital Proust Questionnaire
Face à la transformation digitale qui s’accélère pour les entreprises après la crise et la reprise, l’action est de mise. L’inertie et la lenteur restent parmi les plus grands dangers de l’époque. Alors comment appréhender tous ces changements qui surviennent de manière progressive, brutale ou même naturelle ? La réponse peut paraître simple : l’adaptation […]
When we talk of e-commerce (or e-business), most people immediately think of web shops. They are the visible, consumer-facing part of the business, and everybody, whether they work in e-business or not, knows what a web shop is and what it does. For the systems behind the scenes, it’s a different story. Not everybody understands the role […]
Big Design Up Front and Emergent Design are two extreme ends of a single spectrum. In this video, Julien (Sr. User Experience Designer at Emakina.NL) explains both design options for software development. He covers the strengths and weaknesses of both approaches. He believes neither provides the ultimate answer. He explains why it’s somewhere in between. […]
Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.
Viele Unternehmen fassen langsam wieder Mut. Einige davon sind sogar aktiv auf der Suche nach neuen TeamkollegInnen. Um Arbeitsuchende und Unternehmen zusammenzubringen, hat Hitradio Ö3 die Sondersendung Hier geht was! ins Leben gerufen. Das geht bei Emakina Am 6. und 7. Juni werden ab 9 Uhr täglich zehn Stunden lang Unternehmen vorgestellt, die trotz Krise offene Stellen […]
Ob E-Book oder Hardcover, ob vorlesen oder selbst lesen, ob schreiben oder interpretieren – Bücher gibt es für jede Altersgruppe und jedes Interessensgebiet. Deshalb gibt es den jährlichen World Book Day, der uns daran erinnert, dass Literatur Inspiration und Kreativität beflügelt und den Horizont erweitert. So geht es auch unseren Kollegen bei Emakina. Sie nutzen […]
In den letzten Wochen schnellten die Nutzerzahlen für Microsoft Teams in die Höhe. Im November ’19 waren es noch 20 Millionen Daily Active Users, Mitte März dieses Jahres bereits 44 Millionen. Viele Unternehmen verwenden die Software zur Zusammenarbeit und Kommunikation in Zeiten des Homeoffice umso intensiver. Microsoft Teams gibt es bereits seit drei Jahren, dabei wurde […]
Hinter jedem erfolgreichen Projekt von Emakina stehen Experten, die dieses verwirklicht haben. Deshalb möchten wir in dieser Blog-Serie unsere Kolleginnen und Kollegen vorstellen. Dieses Mal stellen wir Quality Manager Lorian Bosiok fünf Fragen. Every successful project at Emakina is based on the hard work of our team. Therefore, we would like to introduce our colleagues: This time […]
Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.
Emakina’s 2020 Marketing Automation roadmap kicked off today with a Salesforce Certification sprint: 13 Emakinians just graduated as Marketing Cloud Email Specialist, Marketing Cloud Consultant, and Marketing Cloud Developer. Marketing Automation is a key element for adding value to and boosting the growth of our clients’ business, and this wave of certifications will further strengthen Emakina’s expertise in the matter.
“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…
Twice a month, Faskil and Emakina CEO/CVO Brice Le Blévennec discuss a facet of daily life, personal or professional, that we want to see radically improved. And you can hear their discussions in our new podcast series, Emakina Inside.
Emakina further increases its capacity to serve the Dutch and European service market by expanding its Salesforce Service Cloud offering. With the addition of experienced Salesforce Service Cloud Consultant Nathalie Galfrascoli to our team, this confirms our strong leadership in Salesforce Service Cloud implementations.
International corporate executive Karim Boutaour has been appointed as Managing Director of digital agency Emakina.AE in Dubai. With the nomination of this respected strategist, Emakina Group (Alternext Brussels ALEMK) further confirms its ambition to become a leading e-commerce and web communication partner in the GCC region and beyond.
This Sunday, people in Belgium will be able to make more choices than ever! No, we’re not talking about the elections, but about more relaxed and fun choices: 26 May is the very first of the ‘Lazy Sundays’. Lazy Sundays are new short-term online shopping events, imagined by Emakina for Safeshops. This growing association for […]
The most accurate and avant-garde visions of the future are not exclusive to sci-fi authors; they sometimes come from the minds of people who seem blessed with the power of foresight. Engineers, entrepreneurs, journalists and others have played the futurists’ game: trying to realistically foresee what the world of ‘tomorrow’ will be like.
Is it time to (re)design your bathroom? Planning to choose or adapt the heating for your home? Then it’s a smart plan to visit Belgian sanitation and heating expert Facq. Since the company’s launch in 1880 by Jean Facq, five generations sustain and develop the reputation of this strong family brand. Today it’s a household […]
For the first time since its inaugural edition in 2009, the 3D/XR/AI event Stereopsia will feature an Emakina exhibition! Visitors will have the opportunity to try out one of Emakina’s VR experiences from the 5th to the 7th of December at Bozar in Brussels. Immerse yourself in a magical rainforest Picture yourself in a rainforest, […]
2018 has definitely not been an idle year for the Emakina Group: three new entities have already extended the group’s reach, as Emakina.RS, Emakina.PL and Emakina.AE further strengthen Emakina’s position on the global market, after The Reference’s early 2018 acquisition of New York based agency Karbyn. The Emakina village keeps on growing! Emakina.RS was born […]
Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]
We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Across Europe Emakina will work across Europe, managing everything from UX to campaign […]
If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]
Did you know that Emakina Groupis listed on Euronext GROWTH Brussels? This is coherent with the group’s ambition to expand its competences, service offering, and reach. And it helps to support external and organic growth. As a listed company, Emakina has to maintain the discipline to publish more information on a regular basis. This content […]
Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]
For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! The Proust Questionnaire has its origins in a parlour game popularized by Marcel Proust. The French essayist and novelist believed that, in answering […]
The ‘Belgian CEO of the Year’ awards organised by Trends/Tendances business magazine are a ‘big deal’ in the market. Candidates are selected for their merit in managing a striking turn-around, an intensive expansion, a remarkable innovation, an excellent balance sheet, a strategic revamp, success on the stock markets, or a combination of these factors. Brice […]
L’engagement est au centre des préoccupations des organisations en cette période de reprise : comment renouer avec cet élément clé du territoire de marque ? L’authenticité fait la force des marques qui souhaitent regagner la confiance des consommateurs après la crise. Le storytelling ne suffit plus : l’entreprise doit passer à l’action pour convaincre. D’ailleurs, […]
PC’s marked the first great technology wave that changed our lives forever. Smartphones marked the second one and AR/VR seems very promising in creating a new wave on their own. It brings the world of human-centered computing closer and combines real and virtual to explore all the new ways in which human experiences and lives […]
According to Forrester Research report (1), the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, and accounts for 17% of total B2B sales. Seizing such an opportunity has never been more timely. This blog post explores the evolving B2B buying behavior, some challenges B2B companies face and the reasons on why you […]
Le Covid-19 a craqué l’allumette qui a mis le feu aux poudres. Cette crise fut la catharsis qui révéla les manques des organisations. Parmi ceux-ci, le plus crucial était le manque d’adaptation des organisations face à des salariés pour la plupart prêts au changement (et qui ont d’ailleurs révélé leur engagement). Le confinement et les […]