Emakina warmly welcomes back Tim Wolfs to its Brussels team. As an experienced interactive marketing expert, he will boost the user agency’s sales and management team. With his return, Emakina further confirms its ambition to build solid bridges between its clients and their end users, the real battleground of today’s economy.
Marketing automation is a fantastic concept that can give businesses a serious competitive edge by connecting with their users in a personal way, and thus learning about what the consumers expect from their favourite brands. Kenny Van Beeck has been providing Emakina’s clients with his CRM & marketing automation expertise for many years, and belongs to the Belgian generation of pioneers in the field, with over 20 years of experience with all the big players. So, we decided to ask him a few questions about how brands can optimise their marketing automation strategies…
Is it time to (re)design your bathroom? Planning to choose or adapt the heating for your home? Then it’s a smart plan to visit Belgian sanitation and heating expert Facq. Since the company’s launch in 1880 by Jean Facq, five generations sustain and develop the reputation of this strong family brand. Today it’s a household […]
For the first time since its inaugural edition in 2009, the 3D/XR/AI event Stereopsia will feature an Emakina exhibition! Visitors will have the opportunity to try out one of Emakina’s VR experiences from the 5th to the 7th of December at Bozar in Brussels. Immerse yourself in a magical rainforest Picture yourself in a rainforest, […]
2018 has definitely not been an idle year for the Emakina Group: three new entities have already extended the group’s reach, as Emakina.RS, Emakina.PL and Emakina.AE further strengthen Emakina’s position on the global market, after The Reference’s early 2018 acquisition of New York based agency Karbyn. The Emakina village keeps on growing! Emakina.RS was born […]
This morning began the first edition of Educode, a three-day long symposium centred around educating and informing all education stakeholders about the digital transformation’s many challenges. Teachers, students and their parents, speakers from all horizons and domains of expertise, researchers, and many more will meet and exchange – and Emakina could not miss the opportunity […]
Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]
This new acquisition allows Emakina to further strengthen its position in Turkey: digital agency WittyCommerce, based in Izmir and Istanbul, is an e-commerce expert with an excellent track record in engineering solutions and IT services. Emakina Group has acquired 100% of the shares of WittyCommerce, through its Turkish subsidiary Emakina.TR, located in Izmir. WittyCommerce already […]
Hitting deadlines faster than a speedboat, Emakina worked its magic for recent startup Sailsense Analytics. The innovative company is bringing artificial intelligence and machine learning to boat owners, renters and insurers. Founded by two passionate seafarers with a knowledge of analytics technology, Sailsense is bringing the nautical sector into the 21st century and the era […]
Emakina.BE is glad to welcome three new talents! Want to meet them? Here they are! Rachel, Kevin & Anna. Anna Boroshok, Digital Strategist Anna joins as a Digital Strategist in our Digital Marketing team. Digital marketing has been Anna’s passion (obsession!?) for over 7 years and, while she insists she is NOT a nerd, she […]
Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]
The AIVA (Academy of Interactive and Visual Arts) announced the winners of its 12th annual W3 Awards. Emakina scores very well in this select club, with 17 honours in total, reaping one Gold and two ‘Best in Show’ awards. Out of over 5,000 entries from across the world, the W3 Awards picked the best projects in […]
We asked one of our UX experts 6 questions about content driven-design. Marcela works as a Lead Continuous UX and Design and has joined the Emakina team in November 2018. She is currently responsible for our commerce clients ECCO and Friesland Campina. What is content-driven design? One of the major viewpoints on the design process […]
Emakina Group company The Reference celebrated its silver birthday. The digital agency is going strong, with teams in Ghent, Antwerp and New York proudly serving a growing customer base, driven by the baseline ‘It’s more than digital, it’s your business’.
We asked one of our UX experts five questions about co-creation. Jaap works as a Lead UX Designer and has been part of the Emakina Team since 2014. He is currently responsible for our clients Heineken and Omron. When asked why co-creation is so important in the design process, Jaap says: “When we speak about […]
Could it be that the upcoming arrival of Stadia, Google’s new video game streaming platform, is the first step towards an authentic cyberspace universe? Everything leads us to believe so…
They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.
WW has appointed Emakina as its new partner for social media management in the Belgian and Dutch market. Emakina won the challenging competition between six agencies. The collaboration will kick off in December, when Emakina’s dedicated team will start to support the client’s rebranding from the iconic ‘Weight Watchers’ to ‘WW’, and its shift in focus […]
The winners of the 9th edition of the Cannes Corporate Media & TV Awards have been announced last month, and Emakina has contributed greatly to Lindemans’ golden trophy in the category ‘Visitor Films’. Co-produced by production studio Lapino Albino, the film was the result of Emakina’s strategy, concept, and coaching of their beloved brewing client. […]
The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]
Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]
We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Across Europe Emakina will work across Europe, managing everything from UX to campaign […]
If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]
Did you know that Emakina Groupis listed on Euronext GROWTH Brussels? This is coherent with the group’s ambition to expand its competences, service offering, and reach. And it helps to support external and organic growth. As a listed company, Emakina has to maintain the discipline to publish more information on a regular basis. This content […]
Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]
For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! The Proust Questionnaire has its origins in a parlour game popularized by Marcel Proust. The French essayist and novelist believed that, in answering […]
The ‘Belgian CEO of the Year’ awards organised by Trends/Tendances business magazine are a ‘big deal’ in the market. Candidates are selected for their merit in managing a striking turn-around, an intensive expansion, a remarkable innovation, an excellent balance sheet, a strategic revamp, success on the stock markets, or a combination of these factors. Brice […]
We asked one of our B2B experts questions about the digital transformation in B2B. Kees works as practice lead B2B commerce and has joined the Emakina Team in 2018. He is currently responsible for our client Royal Friesland Campina. Why do you want to talk about B2B commerce? As often remarked, there are a lot […]
Becoming omnichannel is currently on the to-do list for companies in almost every industry. We have asked one of our own experts to explain what it means to become omnichannel and why business transformation is so important. Joy works as a Strategy Director and has been part of the Emakina.NL team since 2017. She has […]
The most accurate and avant-garde visions of the future are not exclusive to sci-fi authors; they sometimes come from the minds of people who seem blessed with the power of foresight. Engineers, entrepreneurs, journalists and others have played the futurists’ game: trying to realistically foresee what the world of ‘tomorrow’ will be like.
Over the last half year, KitchenAid and Emakina have been cooking up some tasty digital projects for the premium home appliance company. The intense collaboration started in May, when Emakina’s dedicated team won the pitch between several agencies for KitchenAid’s digital support. Positive results The fresh digital marketing strategy, designs and actions to fine-tune the […]
Last month, two Emakinians were present at the biggest European Drupal event of the year, aka Drupal Europe, in Darmstadt (Germany) to meet and exchange with members of the Drupal community. Jeroen Meeus (Tech Lead PHP) and Klaas Van den Brande (Product Owner) represented Emakina, and gave a presentation about a project where a Headless […]
We wish to warmly welcomes Alexandre Vandermeulen, Marketing Automation Consultant and latest addition to Emakina.BE’s Marketing Automation team. Strategy focus Alexandre will focus on strategy, combining his Salesforce expertise with his marketing and sales experience. As a member of our growing Marketing Automation team, Alexandre will help our clients develop their CRM and cloud-based data […]
The Reference will be the main sponsor of More Than Digital Day 2018! The fourth edition of this conference about all things digital will take place on the 4th of October 2018 at Quartier Papier in Zaventem. This will be the place to be for folks who want to know about the latest trends and […]
Anna attended the UBA Trends Day 2018 in Brussels and wrote about 4 trends that marketeers should keep in mind. #1: Falling trust in media Users trust media less and less, that is why it is crucial to find solutions that build trust towards your brand. For example, teaming up with social influencers for a […]
Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]
Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]
The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]
We are very enthusiastic of our successful collaboration with Bardahl and the top results it produces! Together we refined the leading lubricant brand’s identity, and brought it to life on their new high-performance website. And now first-rate all-in-one ASP.NET CMS Kentico awards this site with its prestigious E-commerce Website of the Year Award.
Shopping cart abandonment: it’s a brain teaser for all online retailers. How do you lower the shopping cart abandonment rate? We discussed the issue, the insights and the solutions with some prominent Dutch brands. Here’s what we examined. Scrutinizing the checkout flow During a multi client session, we investigated checkout flows. Product owners, CRO managers […]