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3 new entities join the Emakina Group

2018 has definitely not been an idle year for the Emakina Group: three new entities have already extended the group’s reach, as Emakina.RS, Emakina.PL and Emakina.AE further strengthen Emakina’s position on the global market, after The Reference’s early 2018 acquisition of New York based agency Karbyn. The Emakina village keeps on growing! Emakina.RS was born […]

Educode, Brussels’ digital education symposium

This morning began the first edition of Educode, a three-day long symposium centred around educating and informing all education stakeholders about the digital transformation’s many challenges. Teachers, students and their parents, speakers from all horizons and domains of expertise, researchers, and many more will meet and exchange – and Emakina could not miss the opportunity […]

7 Growth Hacking Tips for Your Ecommerce!

Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]

WittyCommerce Joins the Emakina Group

This new acquisition allows Emakina to further strengthen its position in Turkey:  digital agency WittyCommerce, based in Izmir and Istanbul, is an e-commerce expert with an excellent track record in engineering solutions and IT services. Emakina Group has acquired 100% of the shares of WittyCommerce, through its Turkish subsidiary Emakina.TR, located in Izmir. WittyCommerce already […]

Making a splash in the sailing industry for Sailsense Analytics

Hitting deadlines faster than a speedboat, Emakina worked its magic for recent startup Sailsense Analytics. The innovative company is bringing artificial intelligence and machine learning to boat owners, renters and insurers. Founded by two passionate seafarers with a knowledge of analytics technology, Sailsense is bringing the nautical sector into the 21st century and the era […]

Emakina.BE welcomes three new talents

Emakina.BE is glad to welcome three new talents! Want to meet them? Here they are! Rachel, Kevin & Anna. Anna Boroshok, Digital Strategist Anna joins as a Digital Strategist in our Digital Marketing team. Digital marketing has been Anna’s passion (obsession!?) for over 7 years and, while she insists she is NOT a nerd, she […]

Emakina & Jaeger-LeCoultre win ‘Best of Web’ Innovation award

Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]

W3 Awards: Emakina wins two ‘best in Show’ and one ‘Gold’

The AIVA (Academy of Interactive and Visual Arts) announced the winners of its 12th annual W3 Awards. Emakina scores very well in this select club, with 17 honours in total, reaping one Gold and two ‘Best in Show’ awards. Out of over 5,000 entries from across the world, the W3 Awards picked the best projects in […]

Expérimentez la robotique humanoïde avec Emakina et Gfi à l’occasion de la Journée du Digital 2018

Le 25 octobre, aura lieu dans toute la Suisse la 2e journée nationale du Digital. Ce désormais rendez-vous annuel avec le grand public, initié par digitalswitzerland aura lieu cette année dans 14 cantons. Les gares de Genève, Zurich, Coire et Lugano seront centrales dans le dispositif. Comment la numérisation change-t-elle notre vision du monde? C’est […]

L’omnicanal : le client au centre de la stratégie

Début septembre, la capitale française accueillait la Paris Retail Week avec pour toile de fond, l’omnicanal. En parcourant les allées, une seule et même préoccupation: la satisfaction du client. Aujourd’hui, le commerçant ne vend plus un produit mais doit offrir une expérience à un client devenu aussi changeant qu’exigeant dans sa manière de consommer. Toujours […]

E-commerce : un marché en plein essor !

Contrairement à nous,  le e-commerce ne prend jamais de vacances. Après un été studieux, Go Sport et Etam ont lancé leurs nouveaux concepts respectifs : la prise de rdv avec vendeur et l’essayage à domicile.  Porté par le développement des nouvelles technologies, la manière de faire du e-commerce a profondément changé. Exit le client qui se rend […]

Emakina Group publishes Strong Half-year Results 2018

Did you know Emakina Group is quoted on Alternext Brussels? You can find us under the label ALEMK, and the group announced its half-year results for 2018. For the first two quarters of this year, the message (with the French version as the official one) states that the group recorded an income of 46,763,000, up […]

“Hey, dad – what’s an ad?”

The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]

Emakina wins three AVA awards for AR and video projects

Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]

Emakina Cooks Up a Digital Storm for KitchenAid

We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Emakina will work across Europe, managing everything from UX to campaign concepts and […]

Welcome to the Age of Augmented Intelligence

If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]

Emakina announces 2017 financial results

Did you know that Emakina Group is listed on Euronext GROWTH Brussels? This is coherent with the group’s ambition to expand its competences, service offering, and reach. And it helps to support external and organic growth. As a listed company, Emakina has to maintain the discipline to publish more information on a regular basis. This […]

Former Groupon Belgium MD joins Emakina.BE as Client Service Director

Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]

Digital Proust Questionnaire: all articles

For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! The Proust Questionnaire has its origins in a parlour game popularized by Marcel Proust. The French essayist and novelist believed that, in answering […]

Emakina Group CEOs nominated for ‘Trends Manager of the Year’

The ‘Belgian CEO of the Year’ awards organised by Trends/Tendances business magazine are a ‘big deal’ in the market. Candidates are selected for their merit in managing a striking turn-around, an intensive expansion, a remarkable innovation, an excellent balance sheet, a strategic revamp, success on the stock markets, or a combination of these factors. Brice […]

W3 Awards: Emakina wins 4 trophies

Good vibes at Emakina: our teams add 4 more awards to their international trophy collection. At the 13th Annual W3 Awards, the AIVA Academy of Interactive and Visual Arts honored us with one gold and three silver statues, for website and campaign excellence. Emakina won with Knokke Out and People First websites, and campaigns for […]

Banca Monte Paschi Belgio’s first banking app, by Emakina

Banca Monte Paschi Belgio launched its first mobile app for its Belgian clients. Emakina managed this business-critical project with the client from A to Z, including security, performance, technology consulting and implementation. Customers can now freely master their complete banking operations via tablet or smartphone, with many extras besides the usual banking functionalities. A full […]

Digital Wave: algorithmisation, chatbot character development and a sensory online experience

What is the next digital wave, and how will it affect your business? Emakina invited 4 inspiring experts to share their answers with 100+ senior e-commerce professionals on Emakina’s 3rd Digital Wave-event.   With over 15 years’ experience with e-commerce strategy and business development, Jorij Abraham was well placed to introduce and question the four […]

Face the challenge of change at More Than Digital Day

Want to take a serious look at the future of digital? Excellent! More Than Digital Day on October 4 in Zaventem, Belgium, is a perfect place for you to start. More Than Digital Day – #MTDD for its fans – is celebrating its 4th edition. Once more, its message is clear: it’s high time to […]

Alexandre Vandermeulen joins Emakina’s Marketing Automation team

We wish to warmly welcomes Alexandre Vandermeulen, Marketing Automation Consultant and latest addition to Emakina.BE’s Marketing Automation team. Alexandre will focus on strategy, combining his Salesforce expertise with his marketing and sales experience. As a member of our growing Marketing Automation team, Alexandre will help our clients develop their CRM and cloud-based data strategy, thus […]

More Than Digital Day 2018

The Reference will be the main sponsor of More Than Digital Day 2018! The fourth edition of this conference about all things digital will take place on the 4th of October 2018 at Quartier Papier in Zaventem. This will be the place to be for folks who want to know about the latest trends and […]

4 Trends from the UBA Trends Day

Anna attended the UBA Trends Day 2018 in Brussels and wrote about 4 trends that marketeers should keep in mind. #1: Falling trust in media Users trust media less and less, that is why it is crucial to find solutions that build trust towards your brand. For example, teaming up with social influencers for a […]

FoodBanks: Apples Feeding the Solidarity

FoodBanks is the Belgian federation of, well, food banks, which collect and distribute food for the needy in Belgium. For its 30th anniversary, the NGO wanted to relaunch its brand, in order to gain attention in the media and generate funds. The dedicated campaign website page created by Emakina shows a fresh and tasteful message, […]

Bruno Liesse joins Emakina / Insights & Consulting

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]

‘Our cryptocurrency mining policy: free content, no ads!’

There has been a lot of change in the world of online advertising in the last few months: some agencies might be screaming about the injustice of a universe that doesn’t care enough about their business plans (should it?), but others see it as an opportunity to revolutionise the way websites make money from the […]

Digital Proust Questionnaire #11: Pierre Pôlet

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

Will blockchain technology save the world?

The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]

La logistique: plus vite, plus près, moins cher !

Qui n’a jamais été confronté à une rupture de stock, un retard de livraison ou ne s’est jamais vu imposer une livraison un jeudi entre 8h et 14h ? Souvent mésestimée, la  logistique constitue un élément essentiel de la satisfaction client. Elevé sous l’égide du géant d’Amazon qui prône le « toujours plus », le client est à […]

Les influenceurs servent ils à quelque chose ?

Pour l’édition de septembre de l’#obsconso nous nous sommes intéressés aux influenceurs. Tout le monde en parle, ils sont les nouvelles stars des médias digitaux mais ont-ils l’influence qu’on leur prête et les marques en font elles le meilleur usage. Les résultats mettent en avant un vrai phénomène de société avec, il est vrai, un […]

Emakina.NL starts B2B ecommerce department with Kees de Koning

We are happy to announce that Kees de Koning is hired as Practice Lead B2B eCommerce at Emakina.NL. Kees brings a lot of experience from the digital agency world. He previously worked at Backbase Academy over the last two and half years. Before that, he worked as Technical Director at Clockwork and Nomads Agency. Emakina […]

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