During the last two weeks, Emakina Group team members around the world have been alleviating their homeworking-isolation by listening – and contributing – to Emakina Group’s very own radio station. This initiative was launched to connect the 1,000-strong team in this critical period and give them the opportunity to socialise, inspire and support each other, thanks to the good vibes shared on the group’s radio.
Amazon’s upcoming arrival on the Belgian and Dutch markets is going to stir the two countries’ commerce pot, making some of its ingredients obsolete and adding some new flavours to it. But what will all this change, practically, for users and especially for all the professionals involved in the commerce of goods, be it online or physical stores? Overview of this significant evolution and of the opportunities it presents to brands and distributors.
Emakina’s 2020 Marketing Automation roadmap kicked off today with a Salesforce Certification sprint: 13 Emakinians just graduated as Marketing Cloud Email Specialist, Marketing Cloud Consultant, and Marketing Cloud Developer. Marketing Automation is a key element for adding value to and boosting the growth of our clients’ business, and this wave of certifications will further strengthen Emakina’s expertise in the matter.
Emakina welcomed a motivated group of 8 aspiring student developers to its Brussels office. Visits like this are not so exceptional at the digital agency. But this one was different nevertheless, because it was part of the HackYourFuture digital skills program. This excellent initiative helps motivated people with limited access to opportunities so they can […]
On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.
Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.
Last May, renowned Belgian wildlife park Pairi Daiza presented its new website, developed by Emakina. In about three months, our teams designed immersive webpages presenting the park’s various biospheres, points of interest and practical information, within seamless and efficient navigation. Built on Drupal 8, the platform offers Pairi Daiza the possibility to implement content, alongside […]
Emakina warmly welcomes back Tim Wolfs to its Brussels team. As an experienced interactive marketing expert, he will boost the user agency’s sales and management team. With his return, Emakina further confirms its ambition to build solid bridges between its clients and their end users, the real battleground of today’s economy.
Marketing automation is a fantastic concept that can give businesses a serious competitive edge by connecting with their users in a personal way, and thus learning about what the consumers expect from their favourite brands. Kenny Van Beeck has been providing Emakina’s clients with his CRM & marketing automation expertise for many years, and belongs to the Belgian generation of pioneers in the field, with over 20 years of experience with all the big players. So, we decided to ask him a few questions about how brands can optimise their marketing automation strategies…
WW has appointed Emakina as its new partner for social media management in the Belgian and Dutch market. Emakina won the challenging competition between six agencies. The collaboration will kick off in December, when Emakina’s dedicated team will start to support the client’s rebranding from the iconic ‘Weight Watchers’ to ‘WW’, and its shift in focus […]
The winners of the 9th edition of the Cannes Corporate Media & TV Awards have been announced last month, and Emakina has contributed greatly to Lindemans’ golden trophy in the category ‘Visitor Films’. Co-produced by production studio Lapino Albino, the film was the result of Emakina’s strategy, concept, and coaching of their beloved brewing client. […]
The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]
The Reference will be the main sponsor of More Than Digital Day 2018! The fourth edition of this conference about all things digital will take place on the 4th of October 2018 at Quartier Papier in Zaventem. This will be the place to be for folks who want to know about the latest trends and […]
Anna attended the UBA Trends Day 2018 in Brussels and wrote about 4 trends that marketeers should keep in mind. #1: Falling trust in media Users trust media less and less, that is why it is crucial to find solutions that build trust towards your brand. For example, teaming up with social influencers for a […]
Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]
Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]
The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]
We are extremely proud to announce that The World Press Photo Foundation and Emakina win this year’s prestigious Webby Award for Best Association Website. The project is awarded because it delivers on the foundations’ promise: ‘Connecting the world to the Stories that Matter’. The International Academy of Digital Arts & Sciences selected the website out […]
On 14 May Emakina’s Petar Kozjak will host a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good […]
The call from the Belgian university hospitals to help them in this Coronacrisis is making waves online. Donations are coming in and people across the country are sharing their support video clips with the hashtag #ClapAndAct. Emakina is proud to drive this campaign. Now the agency boosts the action once more, with its own video. […]
Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
Automation and artificial intelligence (AI) are on the verge of transforming our professional lives. Whatever your opinion, one fact is certain: work is at the heart of our lives and defines its common thread. We are already accustomed to, sometimes even blasé about, industrial automation, the digitisation of services, and the prowess of artificial intelligence in scientific research, for example. But few realise just what lies ahead of us in the years to come.
Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.
Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]
On the same topic, read also: Does work have a future? Historically, discussions around automation, i.e. the replacement of man by machine in production lines, and minimum income have been closely linked. Today, more and more technology giants, probably aware of the inexorable impact of their business models on the substitution of employees by robots, […]
At Emakina Experience, 75 digital and creative talents exchanged ideas and dreams with Emakina’s management and experienced consultants. Emakinians hosted talks introducing multiple areas of expertise at the agency. The choice was broad, from ecommerce, marketing and automation, to creativity, design sprints, mixed reality, and more. As a bonus, experts shared advise on optimizing CVs and portfolios.
The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]
Could it be that the upcoming arrival of Stadia, Google’s new video game streaming platform, is the first step towards an authentic cyberspace universe? Everything leads us to believe so…
They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.
Over the last half year, KitchenAid and Emakina have been cooking up some tasty digital projects for the premium home appliance company. The intense collaboration started in May, when Emakina’s dedicated team won the pitch between several agencies for KitchenAid’s digital support. Positive results The fresh digital marketing strategy, designs and actions to fine-tune the […]
Last month, two Emakinians were present at the biggest European Drupal event of the year, aka Drupal Europe, in Darmstadt (Germany) to meet and exchange with members of the Drupal community. Jeroen Meeus (Tech Lead PHP) and Klaas Van den Brande (Product Owner) represented Emakina, and gave a presentation about a project where a Headless […]
This morning began the first edition of Educode, a three-day long symposium centred around educating and informing all education stakeholders about the digital transformation’s many challenges. Teachers, students and their parents, speakers from all horizons and domains of expertise, researchers, and many more will meet and exchange – and Emakina could not miss the opportunity […]
Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]
This new acquisition allows Emakina to further strengthen its position in Turkey: digital agency WittyCommerce, based in Izmir and Istanbul, is an e-commerce expert with an excellent track record in engineering solutions and IT services. Emakina Group has acquired 100% of the shares of WittyCommerce, through its Turkish subsidiary Emakina.TR, located in Izmir. WittyCommerce already […]
Hitting deadlines faster than a speedboat, Emakina worked its magic for recent startup Sailsense Analytics. The innovative company is bringing artificial intelligence and machine learning to boat owners, renters and insurers. Founded by two passionate seafarers with a knowledge of analytics technology, Sailsense is bringing the nautical sector into the 21st century and the era […]
Emakina.BE is glad to welcome three new talents! Want to meet them? Here they are! Rachel, Kevin & Anna. Anna Boroshok, Digital Strategist Anna joins as a Digital Strategist in our Digital Marketing team. Digital marketing has been Anna’s passion (obsession!?) for over 7 years and, while she insists she is NOT a nerd, she […]
Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]
The AIVA (Academy of Interactive and Visual Arts) announced the winners of its 12th annual W3 Awards. Emakina scores very well in this select club, with 17 honours in total, reaping one Gold and two ‘Best in Show’ awards. Out of over 5,000 entries from across the world, the W3 Awards picked the best projects in […]
Le confinement est certes derrière nous, il n’en demeure pas moins que la crise n’est pas terminée. Comment prétendre l’inverse tant chaque jour de nouveaux exemples fleurissent dans les médias de retailers placés en redressement judiciaire ou qui déposent de bilan. Espérons bien entendu cette liste la plus courte possible, mais il est clair que […]
How to show you care for your people in times of social distancing? Our Strategy Director Joy shares the top 5 attributes we have amplified since the COVID-19 outbreak. In times of crisis opportunities open up to demonstrate how much you care for your colleagues and the teams you lead. 1. Facilitating a healthy and […]
More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.
For seven weeks, over one million viewers flocked to Belgian channel VIER for the iconic tv show ‘De Mol’. Starting with 10 candidates in Greece executing exciting challenges, 3 candidates made it to the final episode. On their adventures, they had to succeed in as many assignments as possible, to earn money, while keeping an […]
COVID-19 has a major impact on all of our lives, both personally and in the way we do business. This has many implications for your e-business; from changes in customer shopping habits, to increasing customer enquiries. One thing is certain: things are moving fast and businesses need to be able to react quickly to the […]
Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.
Every year, the Consumer Electronics Show, aka CES, takes place in Las Vegas, offering tech companies a stage to present their vision of the future. Between prototypes of future revolutionary products and new technologies that ambition to change our lives, the showcase is also an opportunity for the public to discover gadgets of much more debatable interest! Here is a sample of these unusual and weird products.
Created in Amsterdam in 2015, HackYourFuture is a training program that empowers refugees and migrants through a 6-month Developer course. Emakina donated 15 HP and 10 MacBook Air laptops to help HackYourFuture achieve its 2020 objective: offering 90 additional students the possibility to follow the cursus.
“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…
Twice a month, Faskil and Emakina CEO/CVO Brice Le Blévennec discuss a facet of daily life, personal or professional, that we want to see radically improved. And you can hear their discussions in our new podcast series, Emakina Inside.
Emakina further increases its capacity to serve the Dutch and European service market by expanding its Salesforce Service Cloud offering. With the addition of experienced Salesforce Service Cloud Consultant Nathalie Galfrascoli to our team, this confirms our strong leadership in Salesforce Service Cloud implementations.
International corporate executive Karim Boutaour has been appointed as Managing Director of digital agency Emakina.AE in Dubai. With the nomination of this respected strategist, Emakina Group (Alternext Brussels ALEMK) further confirms its ambition to become a leading e-commerce and web communication partner in the GCC region and beyond.
This Sunday, people in Belgium will be able to make more choices than ever! No, we’re not talking about the elections, but about more relaxed and fun choices: 26 May is the very first of the ‘Lazy Sundays’. Lazy Sundays are new short-term online shopping events, imagined by Emakina for Safeshops. This growing association for […]
The most accurate and avant-garde visions of the future are not exclusive to sci-fi authors; they sometimes come from the minds of people who seem blessed with the power of foresight. Engineers, entrepreneurs, journalists and others have played the futurists’ game: trying to realistically foresee what the world of ‘tomorrow’ will be like.
Is it time to (re)design your bathroom? Planning to choose or adapt the heating for your home? Then it’s a smart plan to visit Belgian sanitation and heating expert Facq. Since the company’s launch in 1880 by Jean Facq, five generations sustain and develop the reputation of this strong family brand. Today it’s a household […]
For the first time since its inaugural edition in 2009, the 3D/XR/AI event Stereopsia will feature an Emakina exhibition! Visitors will have the opportunity to try out one of Emakina’s VR experiences from the 5th to the 7th of December at Bozar in Brussels. Immerse yourself in a magical rainforest Picture yourself in a rainforest, […]
2018 has definitely not been an idle year for the Emakina Group: three new entities have already extended the group’s reach, as Emakina.RS, Emakina.PL and Emakina.AE further strengthen Emakina’s position on the global market, after The Reference’s early 2018 acquisition of New York based agency Karbyn. The Emakina village keeps on growing! Emakina.RS was born […]
Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]
We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Across Europe Emakina will work across Europe, managing everything from UX to campaign […]
If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]
Did you know that Emakina Groupis listed on Euronext GROWTH Brussels? This is coherent with the group’s ambition to expand its competences, service offering, and reach. And it helps to support external and organic growth. As a listed company, Emakina has to maintain the discipline to publish more information on a regular basis. This content […]
Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]
For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! The Proust Questionnaire has its origins in a parlour game popularized by Marcel Proust. The French essayist and novelist believed that, in answering […]
The ‘Belgian CEO of the Year’ awards organised by Trends/Tendances business magazine are a ‘big deal’ in the market. Candidates are selected for their merit in managing a striking turn-around, an intensive expansion, a remarkable innovation, an excellent balance sheet, a strategic revamp, success on the stock markets, or a combination of these factors. Brice […]
The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.
All of us were thrown into working remotely, completely unprepared for the pace and scale of the change. We had to quickly adapt to new ways of communication, remote collaboration and managing productivity. Workshops and co-creation sessions are in the core of our day-to-day work. In “normal life” those sessions are built around all participants […]
Depuis près de 20 ans, cette compétition sélectionne, promeut et récompense les meilleurs sites web, vidéos, publicités en ligne et applications mobiles. Chaque année, un panel de professionnels de l’industrie spécialisés aussi bien en digital, qu’en design, en publicité ou en marketing, analysent les candidatures afin de sélectionner les projets les plus ambitieux sur des […]
Depuis quelques mois maintenant, Shopify fait de plus en plus de bruit en France et nombreuses sont les entreprises à désormais envisager cette solution e-commerce. Avec elle, la promesse de faire du e-commerce en quelques jours seulement sans avoir à gérer les aléas propres à la maintenance du site et autres corrections de bugs. Sous […]