A panel of experts, specialised in developing the “perfect apps”, presented at the Mobile Forum to an audience of marketers and product managers. As eloquently put by the organisers, “mobile applications have become the holy grail of one-on-one marketing”. The event’s aim was thus to put together those behind the best practices in mobile applications. Among the presenters was Emakina’s Head of Digital Applications, Michaël Totta who spoke of ways to turn an iPad into a “lead generation machine”. His comments and insights were greatly appreciated by the audience, who was eager to learn about the great potential of this exciting new medium.
The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service. All ‘signed’ Emakina.
Electrabel, the first energy provider in Belgium, is a long-standing client of Emakina. About one year ago, a new pitch was launched and Emakina came out of this contest as the winner: the agency was named preferred supplier of Electrabel. New in this relationship was that the mission would include social and mobile media, besides web activities.
Energy Manager
Electrabel helps its customers to reduce their energy consumption and environmental impact. So it wanted to offer its customers a new service that could make them true partners in this valuable effort. The Energy Manager allows them to fine-tune their energy actions and reduce gas and electricity consumption.
In the application, customers fill in their gas and electricity consumption. They then receive a clear analysis, with state-of-the-art bar charts and graphs indicating their energy history. They can also opt for data in a list format, of course. This information is the starting point for improved energy management, with a coaching support, offering practical tips and insights.
The Electrabel Energy Manager is also available on iPhone and Android. It targets both residential and small office/home office clients. For users on the move, the Energy Manager app is the perfect addition to the Energy Manager website.
Spreading the word
Emakina is also the partner for Electrabel’s web activation campaigns, including promotion and bannering actions. The campaign now starting will highlight the launch of the new online application for residential customers. It will also introduce the other mobile applications, Electrabel Mobile and Electrabel Energy Manager for Professionals. Banners in different formats are placed on key Belgian portals and news websites. Objective is to generate traffic to the different Electrabel websites and apps. The tools are really handy and valuable, so this promotion really is worth the energy!
Emakina invites you to step inside the Geek Ranch and discover a new universe, with new rules.
The first edition zooms in on mobile applications. Mobile is here to stay and is taking over communications. This invasion is created by the consumers, not the corporate world. So they have to adapt and go with the mobile flow…
Check out what Emakina is cooking up in the Geek Ranch and how Colruyt, Stepstone, KBC Assistance, ING and Belgacom joined the mobile train.
From filling a mobile digital shopping cart to finding a job, from getting your car fixed to playing a game or watching streaming TV… Companies and organisations have to establish themselves in the mobile world, step by step entering into the new reality. Emakina is helping them to not only step aboard the train, but it creates fresh tracks, leading them to exciting new frontiers. Welcome to the Geek Ranch!
