Oct 21 2013
Emakina Group takes over Amsterdam agency Relephant to establish its position as leader in the Benelux.
Emakina Group is announcing today that it is taking over the Amsterdam digital communication agency Relephant and strengthening its position among the leaders of European full-service agencies. With a total of around 80 staff members at its Dutch branch, Emakina will henceforth be a leading agency in the Netherlands.
The Dutch team, led by Geert Rietbergen, thereby increases its expertise in terms of web, mobile, social media and e-commerce. After the takeover of Merge Media earlier this year, Emakina is now present in Rotterdam, Amsterdam and the Hague.
Emakina also welcomes 18 new colleagues working in the subsidiary Relephant Turkey. The team located in Izmir also becomes part of the Emakina group further to this transaction.
By welcoming Relephant Netherlands and Turkey in the Emakina family, the mix of technology and creativity the group offers becomes even stronger. Relephant enhances the group’s position in particular in terms of its expertise in e-commerce. With this transaction the Emakina group crosses the symbolic threshold of 500 staff members. This takeover is in line with Emakina Group’s European expansion plan which began over seven years ago with the group’s stock market introduction.
The Dutch activities will be run by a team of true entrepreneurs. Besides Geert Rietbergen (General Manager) the three executive founders of Relephant will join management: Sjoerd Van Gelderen (Commercial Director), Robert Goedemans (Director of Operations) and Seth van der Maas (Technical Director).
The Dutch management: Seth van der Maas, Geert Rietbergen, Robert Goedemans and Sjoerd van Gelderen
Sjoerd van Gelderen, co-founder of Relephant: “With Emakina, we can provide brands and organisations with a very sound full-service range. We are in a position to supply them with robust web applications and e-commerce solutions, and with data-generating activations and programs on the social media, as well as excellent CRM actions. All this at both national and international level.”
Geert Rietbergen: “Being part of one of the two international agencies in the top ten in the Netherlands, we are able to act at both national and international level. This is something we already do, with very loyal clients such as Unilever, Samsung, the European Commission, the Red Cross and Bavaria. In this time of great challenges, it is crucial to identify new opportunities for our customers, allowing us to generate successful long-term solutions.”