May 31 2012

La campagne 50 avocats développée par Emakina pour Test-Achats remporte, une fois de plus, un prix majeur.
Les Emakinians David Grünewald et Xavier Bouillon ont ainsi été récompensé  lors des Cuckoo Awards 2012 et font désormais parti du cercle fermé des “Best of the Nest“. Décerné par la Belgian Direct Marketing Association, ils remportent le prix de la meilleure campagne de Direct Marketing .
Vainqueurs du “Cuckoo B2C”, ils ont reçu leur trophée lors d’une soirée de gala spectaculaire à l’Autoworld de Bruxelles.

La BDMA a ainsi reconnu la campagne 50 avocats pour  son message intelligent et percutant qui combine création d’un éco-système dynamisé par des actions sur les media sociaux.

C’est le quatrième prix majeur pour la campagne Test-Achats qui a déjà recueilli un IAC, un Communicator Awards et un Mixx.

Soutenu sur les réseaux sociaux et une vidéo virale, les 50 avocats de Test Achat sont véritablement  prêts à partir en guerre pour les droits des consommateurs. La campagne a mobilisé un nombre record de citoyens qui s’est traduit par un engagement fort avec l’organisation.A ce jour, 31.863 plaintes de consommateurs ont été déposées sur le site dédié de l’opération, le service juridique est désormais à la portée de tous les consommateurs.La campagne fait déjà des petits. Elle entame une deuxième vie avec des initiatives similaires en Italie, en Espagne, Portugal et au Brésil. Emakina y accompagne les associations locales de consommateurs en adaptant les messages en fonction des cultures et des langues.Notre armée d’avocats a maintenant du pain sur la planche. Heureusement, ils sont bien entrainés et en pleine forme …

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May 30 2012

The  50 Lawyers campaign developed by Emakina for Test-Achats/Test Aankoop wins an important price, once again.
Emakina’s David Grünewald and Xavier Bouillon were welcomed in the Nest of the Best at the 8th Cuckoos, the competition for Best ‘Winning Direct Marketing Campaigns’, of the Belgian Direct Marketing Association.
As winners of the B2C Cuckoo, they received their trophy at a spectacular gala evening at the Brussels Autoworld.

Their smart message, combined with the creation of a coherent Eco-system and dynamic social media actions, were recognised by the Belgian Direct Marketing Association as an outstanding achievement.

This is the fourth major award for the Test-Achats campaign, having already collected IAC and Communicator awards and a Mixx.

The message that 50 lawyers are ready to go to war for your consumer rights was supported by social media activities and a viral clip. It generated a record number of citizens engaging with the organisation. Up to date, a record number of 31.863 consumer complaints were filed on the tailor-made campaign website. The once ‘hidden treasure’ of the legal service is now property of all consumers.

And the campaign catches on. It is now starting its second life with similar initiatives in Italy, Spain, Portugal and Brazil. Emakina manages the contacts with the local sister consumer associations and is adapting the messages to the different languages .

The army of lawyers now has a lot of work. Luckily they are well trained and in top shape…

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Feb 17 2012

Emakina is one of the big winners in the Interactive Media Awards, with 2 ‘Best in Class’ and 4 ‘Outstanding Achievement’ distinctions. The jury of this worldwide contest follows the highest standards of excellence in web design and development and honours individuals and organizations for their outstanding achievement.

The Interactive Media Council (IMC) who created the awards is an international association of leading web designers, developers, programmers, advertisers and other web-related professionals.

International Crisis Group and Evolta City, Best in Class

The ‘Best in Class’ award is the highest honour bestowed by the Interactive Media Council.

This year, Emakina’s The Reference receives the prestigious award for the International Crisis Group Website. The project successfully combines the serious nature of this worldwide organisation with its dynamic, open communication style, while emphasizing ICG’s values and strengths.

Panasonic Evolta City, a project by Design is Dead also received this highest honour, in the category  ‘Community’. The collaborative social media game brought together players from across Europe to build the biggest Zero CO2-emission City on the World Wide Web.

The jury declared both winners excelled in all areas of the judging criteria and achieved a perfect or near perfect overall score. Both sites represent the highest standards of professionalism, compliance, impeccable planning and execution.

Four Outstanding Achievements

The ‘Outstanding Achievement’ awards are the second highest prize bestowed by IMA. Emakina was selected four times out of the international pack of competitors.

The Schweppesonality campaign won in the ‘Lifestyle’ category. The Schweppes brand is working on a global rebranding, together with Emakina. Schweppesonality is an original activation campaign about the fans of the brand and their charismatic, unexpected and inspiring personalities, true Schweppesonalities.

SamsungWorld received the award in the category ‘Community’ and ‘Consumer Services’ website.  This new online meeting point for Samsung clients channels all opinions and discussions on Samsung and its products towards one, dynamic environment. Visitors exchange ideas and discover promotions, goodies and news items, in a tailor made CRM system.

50 Lawyers last but not least is the winning campaign for Test-Achats, in the category ‘Professional Services’. In a web centric campaign eco system, consumers were invited to file their complaints online and share their experience in social media. The original campaign showed TestAchats/Test-Aankoop lawyers in a military training camp, preparing to fight for the rights of their consumer clients.

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Nov 3 2011

Emakina’s case “Test-Achats / Test Aankoop” won a bronze medal at the MIXX 2011 awards.

The campaign for the leading Belgian consumer association was one of the 18 finalists in the category ‘Direct Response and Lead Generation’. Out of a total of 63 participants,  winning the bronze award is a fine recognition of the creative angle and the smart execution of this campaign.

The action focused on giving back the power to the consumer to protect his rights. How? With  “50 Lawyers at their side”, people no longer need to be frustrated and helpless when they feel cheated by a company or a service. Now they can fight back and win. In Flemish and in French of course…

The campaign team opted for the strategy to pull instead of to push, create a community of consumers who now – thanks to Test Achats – stand up for their justice, with 50 lawyers at their side.

Over a period of 8 months over 12 000 complaints were filed. The special website continues to attract interest and today the counter stands at 17 806  complaints filed. Power to the people!  The once ‘hidden’ added value of the consumer association now is one of their main weapons to prove their value in the competitive market for the consumer’s attention and respect.

The campaign received an ‘approved label’ of the European consumer association ‘Euroconsumers‘ and the success is being exported, to Spain, Italy, Portugal and Brasil.

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