A new print campaign, produced by Emakina for Partenamut, the Belgian health services and insurance provider, introduces a striking new visual identity for the brand. After creating an original all-blue environment two years ago, Emakina decided to build on the same logic with an aesthetic approach that is unique in the field of health services. Together with the client, the team steered away from the traditional use of lifestyle photos of ‘shiny happy people’, in need of medical treatment. Instead, the campaign introduces handmade clay statues, designed and created by artist Ghislain Honoré.
Using photo-stop motion, each of the characters is presented in a typical every-day-life situation, where Partenamut plays a positive and dynamic behind-the-scenes role. Both the background and the characters were left in white while the key items, associated with the Partenamut’s positive intervention, were digitally coloured in the brand’s identifiable blue. Some 68 kilos of Italian clay in ‘broken white’ were used to create 50 statuettes, each about 20 cm tall, as well as some glasses, crutches, hospital beds, and other accessories.
Partenamut makes every effort is made to make clients’ lives easier, with less concerns, and with the least possible amount of paperwork. This campaign thus symbolised Partenamut’s approach of keeping its services as simple as possible for its clients. The original visuals were combined with to-the-point and service-oriented copywriting. All the displayed messages were direct and positive; illustrating the advantages of Partenamut’s various services.
AIDS is a gift we all want to avoid. To increase awareness of Belgians and motivate them to get tested, the advertising agency Emakina created a series of actions for Sida’Sos, using original, unconventional media.
We decided to convey our message in the same way as the disease spreads. We developed media carriers that can be transmitted unknowingly.
Our media campaign centered around 3 unexpected channels:
- Stickers on coins: hundreds of coins were distributed during events this summer, on festivals, and at the city ‘Apéros’, casual outdoor get togethers.
- Free Hug Stickers: at various events, people who enjoyed a good hug, carried a Sida’Sos sticker.
- Wrapping paper: an original and especially designed wrapping paper was created to wrap Christmas and New Year’s gifts. The paper contained a small message, cleverly repeated in the design. This information was only discovered when paying attention and looking at the wrapping paper up close.
These three actions clearly raised awareness of the AIDS issue in Belgium, reaching over 1.000.000 contacts and increasing the number of people tested in the country by several thousands.
Emakina’s case “Test-Achats / Test Aankoop” won a bronze medal at the MIXX 2011 awards.
The campaign for the leading Belgian consumer association was one of the 18 finalists in the category ‘Direct Response and Lead Generation’. Out of a total of 63 participants, winning the bronze award is a fine recognition of the creative angle and the smart execution of this campaign.
The action focused on giving back the power to the consumer to protect his rights. How? With “50 Lawyers at their side”, people no longer need to be frustrated and helpless when they feel cheated by a company or a service. Now they can fight back and win. In Flemish and in French of course…
The campaign team opted for the strategy to pull instead of to push, create a community of consumers who now – thanks to Test Achats – stand up for their justice, with 50 lawyers at their side.
Over a period of 8 months over 12 000 complaints were filed. The special website continues to attract interest and today the counter stands at 17 806 complaints filed. Power to the people! The once ‘hidden’ added value of the consumer association now is one of their main weapons to prove their value in the competitive market for the consumer’s attention and respect.
The campaign received an ‘approved label’ of the European consumer association ‘Euroconsumers‘ and the success is being exported, to Spain, Italy, Portugal and Brasil.
Emakina organised an original staff event at the Apéros de Saint Gilles.
The social meeting combined a fun get together with a positive AIDS awareness action.
Emakina’s agency developed several actions for the Sida SOS association (www.sidasos.be). This organization tries to create awareness amongst young people about aids. So the drink was a good opportunity to give the campaign a symbolic ‘thumbs up’.
A 1 euro coin is the symbolic element of the campaign. It wants to encourage young people to be screened for aids. At the drink, each participant received a 1 euro coin to pay for their drink. As this coin then travels from hand to hand, it touches all. This symbolizes the fact that we can all be infected by aids without knowing it.
Lots of shiny happy people at the Creative Club of Belgium Awards last Friday. Emakina had to be there too, of course. And we did not go home empty handed. Together with our client Schweppes, we received a Bronze Award for the 3 “Perfect Serve” spots. The work convinced the jury of our sparkle for Schweppes. They awarded us in the category Design & Craft – Audiovisual Branding.
Congratulations to our client and to Emakina’s Schweppes Team.
After a consultation round of agencies, Belgian group Montebi decided to entrust the worldwide advertising budget of its watch brand Rodania to Emakina over the next two years. Emakina will be responsible for the global 360° communication of the well-known watch brand. Emakina managed to convince Rodania with a new corporate style and a new positioning of its future communication campaigns. We will be responsible for the new poster campaigns, the new website and the different tactical and promotional activities.
We’re very proud! The jury of the Summit Emerging Media Awards (SIA) has awarded Emakina for its rebranding of the Schweppes brand. We’ve been chosen as the 2010 Visionary Winner, the highest award of the competition. The MySite platform by Truvo and the MONA campaign for Microsoft have also received prizes.
Emakina/Agency has received the Visionary Award (the equivalent of Best of Show) in the Consumer Integrated Campaign category. This award recognizes the outstanding repositioning work the agency has done for the brand identity of Schweppes.
Truvo’s MySite platform has won the Innovator Award (the equivalent of Gold). MySite is a toolbox with which advertisers can develop the brand experience of their company on the site of the Yellow Pages themselves.
The Museum of Never-ending Art (MONA) has won the Leader Award (equivalent of Silver) in the Experiential Marketing category. MONA is a participative virtual museum, made by the tandem Emakina.FR and Design is Dead. The museum opened its doors at the occasion of the launch of Internet Explorer 9 by Microsoft. The museum will continue to exist and will house an impressive collection of international collaborative art.
Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Each week the staff selects the “crème de la crème” of marketing innovation.
Great news, this week, the editor of Cream chose Emakina’s work on Schweppes rebranding, and it’s activation campaign “Schweppesonality”, as Campaign of the Week. Here is the blog post.
The jury of the Interactive Media Awards recently awarded the Emakina/Agency team with two ‘Best in Class Awards’ for their work to re-brand Schweppes. These awards reward the global rebranding work Emakina/Agency has done on the identity of Schweppes.
The international IMA jury gave us a total of 491 points out of 500, rewarding our rebranding work with two “Best in Class Awards” (the equivalent of Gold), in the categories “Food/ Beverage” and “Retail”.
The Schweppes brand is working on a global rebranding, together with Emakina/Agency. Emakina/Agency has now launched the Schweppesonality: an unparalleled activation campaign based on an immersive viral film that uses social media as a booster.
This launch campaign is all about the fans of the brand, charismatic, unexpected and inspiring personalities. In other words: true Schweppesonalities.
The interactive video, which is connected to their Facebook account, invites them to take part in a unique immersive experience: to live as a star during an exclusive photo shoot and to shine on the cover of a well-known magazine.
End 2009, Emakina is asked to revitalise the Schweppes brand. Within the perspective of this global rebranding campaign, the ‘digital native agency’ chose to install viral marketing mechanisms in order to support the activation campaign.
The launching campaign honours the fans of the brand, surprising personalities, enthusiastic and self-assured. In one word: Schweppesonalities.
An interactive video, linked to their Facebook account, invites them to become part of a unique experience: step into the shoes of a real star during an exclusive photo shoot and make the cover a famous glossy.
The experience starts at the headquarters of the ‘Schweppesonality magazine’, where the visitor is shown the way by the editor in chief herself. By using the most innovative integration techniques, the visitor immediately dives into the adventure and is guided along the different steps in the creation of the magazine’s next edition. At the end, the visitor gets a hold of the new edition… with his photo on the cover and featuring a giant billboard campaign throughout New York!
The next step is a big European contest where the visitor can post his personalized cover on Facebook and Twitter. The Schweppesonality that collects the most ‘likes’ wins an iPad or a cocktail mixing kits.
Emakina has dreamed up the Lion Dreams, a new Facebook application for ING. On the menu: an innovation and fun savings formula for all Facebook users!
We’ve all been there: it’s your birthday or it’s New Year and you get the most horrible present ever. The result: you hide it somewhere, never to be seen again. But that’s behind us now: with Lion Dreams, we can all say: “Never again!”
So how does it work? It is an application with which Facebook users can create their own dream and share it with friends. Each friend can contribute to the dream by making a deposit, on a new ING Lion Deposit account or on an existing one. And it gets even better since ING also comes to the rescue of all those frustrated birthday boys & girls or desperate nephews or nieces who are quite traumatized by auntie’s latest ‘perfect gift’: the bank will support the most inspiring and noble dreams that appear on Facebook. Each month, a dream will be chosen and ING will contribute to its coming true by helping out with a maximum of 1,500 euros.
Great news! The Perfect Serve movie ‘Gin & Tonic’, produced by Emakina/Agency and Emakina/Motion for Schweppes, has been nominated by the CFP-Belgium Awards. The film is nominated in the “Editing” and “Sound Design” categories.
The CFP-Belgium Awards is a compendium of the most outstanding commercials selected for excellence and achievement in various craft categories, is an unequaled celebration of the creative value of Belgian commercial filmmaking.
Don’t hesitate to go sustain Emakina and to party by booking your free entrance here (before Monday 15th of November) .
Emakina announces the launch of Emakina/Agency, a new team that will focus on strengthening the brand management skills of the agency.
Emakina is a full-service Digital Native Agency that wants to build brand experiences that get the attention of consumers and incite them to interact with brands via a multitude of touchpoints (sites, applications, e-mail, social networks, television, radio,…).
The brands of today are the synthesis of all these experiences.
To meet this objective, a multidisciplinary and experienced team was put together. They are called Emakina/Agency. Strategic planners, planners, analysts, creative people and brand keepers will develop innovative brand experiences and make sure these experiences are coherently executed throughout all different communication channels.
Emakina/Agency will work in different fields: concepts, strategic brand advice, brand positioning, strategic planning, develop brand stories, create long-term dialogues with consumers etcetera.
Each brand will be managed by a brand keeper who will guide the client throughout all new media, will support him in his tactical choices and allow him to focus on his strategic objectives.
More information in our French and Dutch press release.
