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Bruno Liesse joins Emakina / Insights & Consulting

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]

Emakina & Jaeger-LeCoultre win ‘Best of Web’ Innovation award

Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]

W3 Awards: Emakina wins two ‘best in Show’ and one ‘Gold’

The AIVA (Academy of Interactive and Visual Arts) announced the winners of its 12th annual W3 Awards. Emakina scores very well in this select club, with 17 honours in total, reaping one Gold and two ‘Best in Show’ awards. Out of over 5,000 entries from across the world, the W3 Awards picked the best projects in […]

Le consommateur à l’ère du digital a enterré les vieux modèles du marketing. Et vous, vous en êtes où ?

En un peu plus de 10 ans, le numérique a bouleversé nos comportements, modes de vie et  modes de consommation. Le consommateur d’aujourd’hui n’a donc vraiment plus grand-chose à voir avec celui des années 2000. Etat des lieux de cette génération C comme l’appelle Brian Solis. 1. Un consommateur hyperconnecté,  hyper informé, en interaction permanente […]

3 take-aways from the Selligent Agency Summit ’18

By Kevin van den Bosch Selligent today announced a real makeover… Awesome. Phenomenal. Amazing… It’s fantastic to see how Selligent went through a real makeover in recent months. They attracted a new CEO, COO and CFO, who strengthened the marketing automation company with roots in the Belgian soil, in Hasselt and their HQ near Brussels. […]

Les nouvelles formes de consommation écrasent un magasin devenu obsolète #obsconso

Comme nous l’annoncions la semaine dernière nous avons dévoilé jeudi les résultats de la première édition de l’Observatoire des Comportements de Consommation Odoxa-Emakina avec BFM Business. Le thème du mois était ‘fin d’année et soldes, attentes et déceptions”. En effet ils nous semblait pertinent, après deux périodes “intenses” qui ont poussé les approches des commerçants […]

Emakina.TR appoints Ayse Anil Sapp as new MD

Emakina.TR appoints Ayse Anil Sapp as its new MD. She will further boost the digital agency’s top reputation in web building and e-commerce, and its expertise in technologies like Salesforce Commerce Cloud and Adobe Experience Manager. Former MD Murat Yoldas Ertugrul of the Izmir-based company continues his career on an international level, as the new […]

Former Groupon Belgium MD joins Emakina.BE as Client Service Director

Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]

Digital Proust Questionnaire: all articles

For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! Nicolas Borgis (Emakina.FR) David Bredael (Emakina.BE) Anja Cappelle (The Reference) Yoldaş Ertuğrul (Emakina.TR) Gerhard Handler (Emakina.AT) Jeroen Huys (Design is Dead) Elsa Nejman […]

Emakina Group CEOs nominated for ‘Trends Manager of the Year’

The ‘Belgian CEO of the Year’ awards organised by Trends/Tendances business magazine are a ‘big deal’ in the market. Candidates are selected for their merit in managing a striking turn-around, an intensive expansion, a remarkable innovation, an excellent balance sheet, a strategic revamp, success on the stock markets, or a combination of these factors. Brice […]

Le commerce unifié : sans lui, dîtes adieu aux millennials

Séduire les millennials devient urgent. Adoptons une vision sur le long terme, avec une méthode de conquête imparable  pour les toucher. Les millennials, le nerf de la guerre des commerçants. Tout le monde en parle, personne ne les cerne, et pourtant les annonceurs les considèrent bien comme le futur du commerce. Afin de ne pas […]

Pour améliorer votre performance, facilitez le choix de vos clients !

Choisir c’est renoncer, mais ne pas choisir c’est ne pas acheter. Raison pour laquelle comprendre les ressorts du choix est si important pour un commerçant. Comment les consommateurs choisissent-ils les produits dont ils ont envie ou besoin ? Comment vos clients parviennent-ils à faire leurs choix dans une multitude de possibilités toujours plus importante ? […]

Emakina lance l’Observatoire des Comportements de Consommation #obsconso

Les comportements consommateurs changent, évoluent vite. A la fin des années 2000 on nous disait que les gens n’achèteraient pas en ligne. Quelques années plus tard, qu’ils n’achèteraient pas sur mobile. On voit bien ce qu’il en est aujourd’hui. Le consommateur a pris la main sur son parcours et le marchand n’a plus qu’à s’adapter. […]

Digital Proust Questionnaire #8: Seth van der Maas

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? It’s time to take a sneak peek inside Emakina.NL’s MD Seth van der Maas. It’s his turn to answer our Proust Questionnaire, our adapted version […]

‘Our cryptocurrency mining policy: free content, no ads!’

There has been a lot of change in the world of online advertising in the last few months: some agencies might be screaming about the injustice of a universe that doesn’t care enough about their business plans (should it?), but others see it as an opportunity to revolutionise the way websites make money from the […]

Digital Proust Questionnaire #11: Pierre Pôlet

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

Will blockchain technology save the world?

The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]

The Reference acquires NY-based digital agency Karbyn

Congratulations to our colleagues of The Reference with the acquisition of New York-based digital-first agency Karbyn! And a warm welcome aboard to our new friends in the Big Apple! Jim de la Bastide, Olivier Deneef, Anja Cappelle, and Joe Donofrio This acquisition is the next logical step for The Reference, after opening an office in […]

Emakina’s David te Kloese awarded as 2018 Kentico MVP

In case you missed it, our very own David te Kloese, Practice Lead Kentico at Emakina.NL, is recently awarded Kentico 2018 ‘Most Valued Professional’ (MVP) status. David is now one of only ten worldwide participants of the Most Valuable Professional (MVP) program of Kentico, supplier of a complete solution for CMS, e-commerce and online marketing. […]

Les assistants virtuels : un défi d’expérience et d’influence pour les marques.

Si vous prenez le métro, vous n’avez pas pu rater les 4×3 vantant les mérites de Google Home. Après Amazon en 2014 avec Echo, Google propose aussi son “enceinte intelligente”. Quant à Apple, son HomePod sera disponible courant 2018. Les 3 appareils ont plus ou moins les mêmes fonctionnalités mais s’inscrivent chacun dans une stratégie […]

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